Canada's Competition Bureau is suing Google for alleged anti-competitive practices in online advertising, seeking to compel the sale of two ad tech tools and impose penalties for non-compliance with competition laws. Google contends that the complaint overlooks the competitive landscape, asserting that its advertising technology supports content funding and customer outreach for businesses. The investigation, which began in 2020, revealed that Google holds a dominant position in Canada's ad tech market and has engaged in conduct to maintain its market power.
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